Before you begin working on your own designs for your leaflet you should find examples of leaflets that all ready exist. Stick these into your visual diary and annotate them to highlight the good or bad design elements.
Planning
Before you begin to create your leaflet you are required to do some planning. In your visual diary, blog or similar:
- Identify the purpose of your leaflet, i.e. where and how it is to be used and who the target audience is.
- Identify all the requirements of the brief as specified by the stakeholder.
- Draw some thumbnail sketches illustrating how you will layout the pages of the leaflet. The sketches should show relative positions and sizes of both the text and graphics, identify the fonts, font sizes, text formatting and show the enhancements that will be used.
Once you have finished your planning begin creating your leaflet. The final leaflet must be saved, along wit all linked graphics, into a separate and appropriately named folder. All files must be saved with appropriate names and correct file extensions, e.g. .tiff for graphics.
Evaluating and printing
When you have finished, print proof read and evaluate an initial draft copy. In proofing and evaluating your draft ensure that:
- All specifications have been met
- All the supplied text and at least two of the graphics have been used.
- All spelling and grammar is correct (use a spell checker and get someone else to proof read it)
- All text is legible and reader friendly
- You have used at least two different enhancements (e.g. texture, borders, emboss)
- The leaflet displays balance, proportion, harmony and sequence
